Financial institutions’ customers are more demanding than ever. According to a report from Vericast, the nature of loyalty in banking is being redefined, with nearly half of customers (46%) open to either switching banks entirely or using multiple institutions concurrently for different financial needs. Financial institutions’ customers are more demanding than ever. According to a report from Vericast, the nature of loyalty in banking is being redefined, with nearly half of customers (46%) open to either switching banks entirely or using multiple institutions concurrently for different financial needs.

These customers want highly relevant, personalized and seamless experiences with their financial institutions (FIs), regardless of the channel or device they choose to use. And they’ll prioritize banking with financial institutions that can deliver it.