The past decade was focused on digital transformation, which made data the lifeblood of every organization. Old ideas about IT infrastructure needed to be cast aside, and new ways of thinking were required to meet challenges of scale, speed, and complexity. Forwardthinking IT leaders made use of emerging trends, like virtualization and the public cloud, to accelerate their transformation efforts. In many cases, these digital transformations would have been severely limited—or impossible—without these new approaches. The results are such that today, every organization is now a data organization. IT is once again at the center of a transformation—artificial intelligence (AI). The benefits and use cases seem almost limitless for both saving money (increased efficiencies and productivity, for example) and increasing revenue (e.g., opening new markets and improving customer experiences). Mass adoption of generative AI (GenAI), in particular.