Many organizations have already deployed one or several traditional DEM solutions to monitor different aspects of digital experience—one for ecommerce transactions and another for the performance of mobile apps, for example. In the beginning, many of these point solutions simply provided standard analytics. Others provide a specific capability like session replay, real user monitoring (RUM), or error tracking. But when your DEM strategy addresses individual channels or capabilities in isolation, you’ll only be able to capture a fragmented view of the end-to-end digital experience. This piecemeal approach is no longer enough. Digital disruptions are often multifaceted and your users frequently move between channels and different digital applications, whether a web form, mobile app, or AI-enabled chatbot.