A rock-solid marketing operations function is essential for any company, and is even more important in uncertain economic times. The amount of marketing technology, data, reporting, people, and procedures can be exorbitant. However, when done right, marketing operations can maximize efficiencies across your entire company. In this eBook, we’ll show you how marketing operations can create efficiencies in your tech stack, reporting, and budget that will not just improve internal processes, but also create the sustainability you need in order to scale. To operate more efficiently, it’s important to define the data points that are most important for your business and align on key data points across teams. For example, you’ll want to understand how much money your teams are driving and saving cross-functionally. One way to do this is to track how much effort it takes to complete a campaign and the ROI of those efforts.