Marketing leaders are constantly challenged to drive growth, personalize engagement, and uncover new revenue opportunities. But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented — leading to wasted budget, missed opportunities, and ROI that’s nearly impossible to prove. ZoomInfo equips marketing teams with databacked insights that make it easier to refine messaging, target the right buyers, and scale impact through AI-driven automation. With access to advanced B2B data and real-time buying signals, marketers can build highly personalized campaigns, reach decision-makers at the perfect moment, and maximize customer lifetime value. These stories of real companies that have used ZoomInfo to grow, retain, and expand their customer base show how an intelligent approach can drive measurable success.