Meetings, incentives, conventions and events (MICE) business has long been a lucrative segment for the hotel industry. During the pandemic, the industry pivoted to invest in technology to support virtual and hybrid activities. As demand for in-person interaction has returned, so have familiar MICE revenue opportunities. New ones have also emerged, driven by heightened expectations of technology and increasingly blurred lines between business and leisure. Data indicates that business travel budgets are now approaching pre-pandemic levels.1 Live events are a significant driver of that rebound — business travel planners say higher participation at live events is the top reason their teams travel more now than in recent years.2 The network connectivity and applications that enabled people to continue working from their homes during the pandemic now allow work to happen anywhere. Almost 60% of employees who work remotely do so from a location other than their home or a coworking space.