According to a June 2023 study from McKinsey, the economic potential of generative AI is a whopping $2.6 trillion to $4.4 trillion annually. These numbers are so mind-numbing that organizations are compelled to accelerate their exploration of AI while aiming to understand the right use cases.

However, a strange thing has happened on the breathtaking AI journey. While most expected AI to continue automating repetitive tasks, and optimizing resources, generative AI’s biggest use cases turned out to be in the creative areas. This is because of its exceptional ability to contextualize users’ questions and enable a conversational, natural language interface.