A decade ago, business visionaries said, “every company is now a tech company.” Then it was “every company now is a data company.” Now, there’s a new game in town: every company is (or should be) an AI company.

Accenture and Avanade believe this isn’t a change in direction, nor a contradiction from those earlier perspectives. It’s a natural, if rapid, evolution. AI, including new generative AI uses, increases the business value of your data by an order of magnitude. It enables more of your people, from business executives, managers and workers on the front lines, to use more data and data analytics responsibly in more ways than ever before. AI puts data’s value to the enterprise on steroids.