Educators are one of the most high value audiences a brand can engage. Giving educators an exclusive offer is the best way to acquire and retain them. This guide gives you everything you need to harness the full potential of the educator market, They make terrific brand ambassadors for their communities, and in addition to personal purchases, they spend upwards of $750 each year on classroom necessities.

Seventy-seven percent of educators check to see if a brand offers a teacher discount before making a purchase, and even more will share that offer with other educators. And 68% of educators say they are more loyal to brands that give them an exclusive offer. including insight into who they are, what they want from an offer, and where and how to promote it for maximum conversions. And it’s all based on the expertise we’ve gained from helping the world’s leading brands run highly successful educator campaigns.