However, while GenAI has been grabbing recent headlines, business leaders should not forget about other forms of AI, such as predictive and interpretive AI,which have been in business use for years and have proven value. Strategic, thoughtful use of different forms of AI in combination can multiply the value of newer, advanced technologies such asGenAI. For example, when organizations use intelligent automation, AI-powered search, and predictive AI in conjunction with newer forms of AI,such as GenAI/LLMs, they have the potential to truly unlock the value of their business data, gaining valuable insights and automating repetitive, mundane tasks. In turn, this frees and empowers humans to focus on more complex, creative, and valuable work.