SAS’ new survey of 300 global marketing leaders says maybe not quite yet. But the insights from the study – and the right tools – can help you understand and use generative AI in a trustworthy way that provides value. You’ll look as pleased as that guy up there in no time.

What if you didn’t have to worry about it?

Having the right tools in place with built-in security and governance is key. SAS Customer Intelligence 360, a modern multichannel marketing hub, has easy-to-use GenAI functions that help with planning, journey design, creative development, audience building and more. Click to learn more about SAS’ marketing and advertising solutions.