But having an innovative product alone is not enough to keep employees happy. Employers should also work to create a culture of innovation that fosters productivity and creativity: a workplace culture where employees feel empowered to take risks and
find meaning in their work.

In particular, an innovative business helps workers by giving them the psychological safety to be creative without fear of failure. Sixty-two percent of leaders in our survey cited fear as a major obstacle to innovation at their companies, so supporting workers to try new things can go a long way in fostering a more positive workplace culture.