Cloud production platforms for live streaming, social video creation and digital video content are becoming prevalent in multiple business units inside media enterprises, from marketing to digital production and broadcasting.

Cloud production workflows come in many forms, from self-hosted, build-your-own infrastructure to fully managed end-to-end services, all with varying levels of complexities, feature sets, benefits and constraints. There are instances where cloud production can replace traditional, hardware-based live production, as well as workflows that use cloud services to extend existing workflows, or work side-byside with existing infrastructure.

Considering industry trends, audience consumption habits and the budget limitations that media businesses now face, this guide will explore each option available in adopting cloud production tools, including considerations for individual business units and roles within these units.