The world of customer experience (CX) has fundamentally changed. People expect more—they’ve been burned by poor interactions, spammy messages, and services
that fail to deliver on their promises. Today’s customers are no longer satisfied with basic automation; they demand smarter, seamless experiences that anticipate their needs before they even arise. Welcome to the era of agentic AI—a new paradigm where conversations are dynamic, personalized, and proactive. With access to vast amounts of data, we now have the capability to head off customer pain points, resolve issues before they escalate, and eliminate frustration entirely.

While many companies are still experimenting and learning the basics, at NICE, we have been perfecting AI for CX for years. CXone Mpower Proactive AI Agent is a solution that integrates seamlessly into our industry-leading platform realizing the dream of truly intelligent automation. This is not about incremental improvements; it’s about a transformative leap forward, providing proactive, end-to-end solutions that redefine customer engagement.