To thrive in the ad tech space requires constant innovation. Led by Joshua Gies, theDevOps team at GroundTruth regularly builds new products and services to supportthe organization’s broader objectives. Their novel approach has attracted the likes ofToyota, McDonald’s, and PepsiCo Beverages North America—among many othernotable clients.

At the beginning of 2023, it was time to take a close look at the monthly AWS costsassociated with such steady output. When Gies and the leadership team first engagedwith CloudForecast, they had an ambitious goal in mind: to realize 11% in annualizedsavings for total AWS cloud spend. Here’s how they did it.