Generative AI is defining the next generation of marketing today. Delivering hyper-personalised, multi-channel customer experiences at a fraction of the time and cost. Helping you glean insights from your data in an instant. Detecting and responding to conversion opportunities in real time. Experimenting to enhance
customer experience and deliver results at pace.

This year, 98% of CEOs will invest in their company’s generative AI capability. But 66% remain uncertain of the optimal adoption path for their organisation.1 To assist, Adobe collaborated with the EY organisation to undertake a series of structured, qualitative interviews to learn from generative AI first movers.