To thrive in the ad tech space requires constant innovation. Led by Joshua Gies, the DevOps team at GroundTruth regularly builds new products and services to support the organization’s broader objectives. Their novel approach has attracted the likes of Toyota, McDonald’s, and PepsiCo Beverages North America—among many other notable clients.

At the beginning of 2023, it was time to take a close look at the monthly AWS costs associated with such steady output. When Gies and the leadership team first engaged with CloudForecast, they had an ambitious goal in mind: to realize 11% in annualized savings for total AWS cloud spend. Here’s how they did it.