Even in today’s data-driven sales landscape, cold calling remains a fact of life for many sales professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

You might not have spoken to a prospect before, but that doesn’t mean you can’t be prepared to forge a meaningful connection with them and help solve their problems.

While cold calls may be harder to work than pre-qualified leads that were carefully vetted by your marketing team, cold calling can still be a rich source of pipeline for sales professionals who know how to think on their feet.